On starting a new company…

February17

Starting a new company is ALWAYS hard but starting a B2B SAAS company is even harder. A lot of my previous companies were self serve or they were affiliate/advertising driven or they were service companies in a proven field. Creating a brand new software product and selling B2B is HARD.

I’ve had to teach myself sales and it was a steep learning curve. I never want to do enterprise sales again but I am pretty happy with mid-market at this point. It is a really good skill to have and I have a much deeper appreciation for salespeople and what they do. It is not easy and it is def a skill.

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This is bwb’s personal blog, so he can share his thoughts with the world, however scary or silly they might be. Plus family and friends can track what I am up to, and where I am in the world.

I am pretty simple. I love Mangos. I love the ocean (although mostly at sunset, as I’m a ginger). I love to travel, eat exotic food, do long bike rides, read, and use my imagination. At some point, I decided it was better to be a pirate captain than an admiral. I am a globalist and see the entire world as my responsibility and playground. And I am married to an amazing woman who makes life even more fun :)! And we are now the proud parents of Calico Jack :).


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