On starting a new company…
Starting a new company is ALWAYS hard but starting a B2B SAAS company is even harder. A lot of my previous companies were self serve or they were affiliate/advertising driven or they were service companies in a proven field. Creating a brand new software product and selling B2B is HARD.
I’ve had to teach myself sales and it was a steep learning curve. I never want to do enterprise sales again but I am pretty happy with mid-market at this point. It is a really good skill to have and I have a much deeper appreciation for salespeople and what they do. It is not easy and it is def a skill.
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