Cool method to get a CEO’s attention.


I tried a method I ripped out of this book and it worked! I wanted to get in touch with a very cool CEO (Shopify) so I created a 3 foot by 2-foot poster with a story pulled from internal culture about him. Here it is…

We exchanged a few emails so it seemed to help get some attention. Fun stuff :)

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This is bwb’s personal blog so he can share his thoughts with the world, however scary or silly they might be. Plus family and friends can track what I am up too, and where I am in the world.

I am pretty simple. I love Mangos. I love the ocean, although mostly at sunset as I’m a ginger. I love to travel, eat exotic food, read, and use my imagination. I love creating and developing ideas into businesses, understanding how all businesses work, and building cool stuff. I am a globalist and see the entire world as my responsibility and playground. And, I am married to an amazing woman who makes life even more fun :)! And, we are now the proud parents of Calico Jack :).