I tried a method I ripped out of this book and it worked! I wanted to get in touch with a very cool CEO (Shopify) so I created a 3 foot by 2-foot poster with a story pulled from internal culture about him. Here it is…
We exchanged a few emails so it seemed to help get some attention. Fun stuff :)
This is bwb’s personal blog, so he can share his thoughts with the world, however scary or silly they might be. Plus family and friends can track what I am up to, and where I am in the world.
I am pretty simple. I love Mangos. I love the ocean (although mostly at sunset, as I’m a ginger). I love to travel, eat exotic food, do long bike rides, read, and use my imagination. At some point, I decided it was better to be a pirate captain than an admiral. I am a globalist and see the entire world as my responsibility and playground. And I am married to an amazing woman who makes life even more fun :)! And we are now the proud parents of Calico Jack :).
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